Casa Obra is a luxury extension salon built on intention, technique, and care. Every service is designed to feel thoughtful and personal—delivering seamless, natural-looking results through ethical sourcing, customized application, and an elevated client experience.
When Amy Acosta, founder and artist behind Casa Obra, reached out to me, the vision was clear: create a brand that felt as refined as the work itself. Together, we set out to move beyond traditional salon branding and build a visual identity rooted in craftsmanship, structure, and quiet luxury—one that reflects both the artistry behind the service and the elevated experience clients receive from the moment they walk through the door.
BRAND IDENTITY
WEBSITE DESIGN
CREATIVE DIRECTION
SOCIAL MEDIA MANAGEMENT
BRAND IDENTITY
Custom Logo Design + Brand Strategy
The logo system was intentionally minimal, allowing the work itself to remain the focal point.
The custom mark combines structure with elegance, creating a timeless identity that feels equally at home across salon signage, packaging, digital platforms, and client touchpoints. Supporting submarks and monograms provide flexibility while maintaining consistency throughout the brand ecosystem.
Inspired by editorial design and luxury fashion branding, the result feels refined, modern, and enduring.
BRAND IDENTITY
Custom Logo Design + Brand Strategy
BRAND IDENTITY
Custom Logo Design + Brand Strategy
BRAND IDENTITY
Creative Direction — Photoshoot Creative Direction
WEBSITE DESIGN
Custom Website Design