Home to badass tastemakers and effortlessly chic hair, Love Lane Salon is an authentic and evolving salon experience delivering Damn Good Hair in Jersey City, New Jersey.
Kristina Maccaro, founder + colorist of Love Lane Salon, approached us as she began to scale from one location to two. Our goal was to build a brand and digital presence that felt like a badass older sister — a reliable safe space that felt cool, comfortable, and authentic af.
BRAND IDENTITY
WEB DESIGN
SOCIAL MEDIA MANAGEMENT
MERCH DESIGN
STATIONERY DESIGN
BRAND IDENTITY
Custom Logo Design + Brand Strategy
Imagine a client who is cool but approachable. She struts into the salon wearing a Nirvana band tee, with a leather jacket on top, dawning a Prada bag and gold jewelry as her accessories. She knows what she wants, and can articulate it in a way that makes sense—without coming across as pushy or close-minded. She's open to the new techniques you recommend, you chat about her cool evil eye nail art, and she pays her bill and adds a generous tip. She knows quality, and isn't afraid to invest in it.
WEBSITE DESIGN
Custom Website Design
BRAND IDENTITY
Creative Direction — Photoshoot Creative Direction
Photography Credit — Cheyenne Franke
BRAND IDENTITY
Custom Sticker Designs
BRAND IDENTITY
Custom Merch Designs
SOCIAL MEDIA MANAGEMENT
Custom Instagram Highlight Covers
SOCIAL MEDIA MANAGEMENT
Custom Branded Instagram Grid Planning
SOCIAL MEDIA MANAGEMENT
Custom Instagram Carousels
SOCIAL MEDIA MANAGEMENT
Custom Instagram Carousels
SOCIAL MEDIA MANAGEMENT
Custom Instagram Reels