Home to badass tastemakers and effortlessly chic hair, Love Lane Salon is an authentic and evolving salon experience delivering Damn Good Hair in Jersey City, New Jersey.

Kristina Maccaro, founder + colorist of Love Lane Salon, approached us as she began to scale from one location to two. Our goal was to build a brand and digital presence that felt like a badass older sister — a reliable safe space that felt cool, comfortable, and authentic af. 

BRAND IDENTITY
WEB DESIGN
SOCIAL MEDIA MANAGEMENT 
MERCH DESIGN 
STATIONERY DESIGN